RACHEL SIMANJUNTAK (SIMMON-JUNE-TOK)

New_ Public is a non-profit focused on strengthening social cohesion through thoughtful, community-oriented digital spaces. They were deep in the research phase of their work when I joined. Ahead of launching a public offering, I focused on writing content that connected the public to New_ Public's vision and designing graphics for the non-profit's social media channels including Substack, Bluesky, and Mastodon.

Their branding was well-established when I joined. I helped extend the language to Instagram reels, social media headers, and one-pagers.